Todd BracherRetur til designere
Todd explains: "Working with Mater is a chance for a designer to connect with local artisans to exchange ideas. With globalisation the world is losing indigenous crafts which is why an awareness of preserving such crafts is increasingly important. They're not only expressions of our cultural diversity; they also represent a wealth of experiences and know-how that are essential resources in developing novel concepts and designs."
At the Todd Bracher Studio the strategic design process incorporates the following statements;
DESIGN MUST BE INFORMED
A nuanced understanding of a product or brand’s ecosystem is essential for market success. Rigorous research informs our process and drives us to create holistic solutions that are based on facts, not opinion.
DESIGN MUST BE ESSENTIAL
We believe that design should be irreducibly complex; elegant results that are genuine, truthful, and precisely what they need to be—nothing more, nothing less.
DESIGN MUST BE EXPERT
We draw upon our global network of experts in fields spanning human sciences, materials, physics, and engineering to execute industry-leading solutions for a diverse set of clients.
DESIGN MUST BE ARTFUL
Whether it lives in the marketplace or a museum, design should connect to contemporary culture and resonate, intellectually and emotionally, with clients in a profound and inspired way.